Marketing and
Outreach Tips
"People want to align with a philosophy that they resonate with. Create a consistent representation of your core values.
Put up little signs everywhere telling people what you’ve done and why it’s important for the environment and for them.
This helps kick in word-of-mouth marketing – your students will start talking about how wonderful your studio feels and why. If you can bring meaning into your student’s lives, it builds community.".
Alon Sagee
GREEN PROGRAMS and OUTREACH
of self-inquiry that leads action
Green Dharma - A downloabable book to challenge your practice by Traditional Yoga Studies
Marymount University for Yoga and Ecology Certificate
RENOVATION AND INTERIOR DESIGN
Getting Started - Within the pilot, all studios agreed that energy conservation is the first thing to do. An estimated every dollar spent on conservation saves five in consumption. Saved energy reduces the monthly bill but reduces the use of coal, natural gas and other natural resources used to produce electricity. Examples include being sure that the wiring is sound, windows are energy efficient, the pipes and walls are insulated with non-toxic substances, the building maximizes use of natural lighting and heat, and if possible, add solar panels and geothermal heating and cooling. From there use non VOC paint and low gassing sealants, carpets, glues, and varnishes. Try using local reclaimed fixtures and recycled, or FSC, wood. Remember shipping new flooring or other productshave planetary costs..
Flooring
Butterfield Color - Concrete Stain for tinting concrete with non-toxic, nonacid based dye
FLOR Carpet - Company’s goal is zero impact adhesives
Marmoleum - Linoleum flooring product recommended by Margolins of Home Simply Yoga
Milliken Carpet Tiles - Replacable tiles, LEED certified, super durable, and in many styles
Other Renovation Resources
PaperStone - Sustainable composite surface recommended by Gary and Melissa Margolin
Use Plants to Clean Indoor Air Pollutants - List of plants that can significantly decrease the concentration
of some toxic materials such as formaldehyde, benzene and carbon-monoxide
LEED certification (sustainable site development, water and energy savings, materials selection)
MATS AND PROPS
Ecoist - Mat bags made with recycled billboard material
Flat Bags - Mat bags made with recycled bike inner tubes and rediscovered fabrics
Hugger Mugger - Cork blocks and other eco products
Jade Yoga Harmony Mats - Mats constructed of natural rubber a renewable resource tapped from rubber
trees. Contain no PVC or ozone depleting substances
Manduka eKo Mats - Natural rubber, closed-cell mats that are designed for durability and comfort, yet
decompose completely at the end of their useful life without leaving a footprint in landfills
Recyle Your Mat - Keep mats out of the landfill: Collect and donate your mats for reuse
Yoga Mats - Locally made (SF) bolsters with Kapok (alternative to commercial cotton) is more lightweight
and springy and is more resilient
Yogitoes Skidless - Mat size or hand size towel that prevents slipping during practice
OFFICE and MAINTENANCE
Paper Reduction
Afford Eco- Biodegradable and compostable food containers such as plates, utensils, cups, bowls, deli
containers and more made from sugarcane and corn starch. To request more information and get a
Naked Binder - Most eco-friendly binder in the world - strong, good looking and 100% recyclable. Made
from 100% recycled board, 97% PCW, no plastics, no vinyl and no printing.
products, environmentally friendly tissue products, environmentally friendly recycled paper products
and environmentally friendly cleaning products for both home and business.
The Green Office - Online retailer of recycled, environmentally friendly, and sustainable business
products, school supplies, and paper
Recyling and Reuse
Freecycle - Provides an online system for reusing unwanted items within the community
Green Citizen - Recycling centers that recycle electronics for a cleaner future
Green Products
Green Home - Premier environmental store and resource center on the internet
Eco Tips
Global Stewards -- Provides an abundance of environmental tips and sustainable solutions
RETAIL
Events
Apparel
Mission Playground - Eco-conscious clothing for men, women, and children
Natural High - Clothing made from bamboo, hemp, Tencel , organic cotton and vegetal leather
Of The Earth - Organic cotton clothing for men and women
Prana - Organic cotton, natural fibers and PET (recycled plastics), supports wind-generated power
Twice Shy - Organic cotton clothing for men and women
Under The Canopy - Organic fashion for men and women
Wildlife Works - Organic cotton, hemp and other environmentally friendly fabrics
gemstones
Klean Kanteen - Stainless steel water bottles, personalize bottle with studio logo
herbal flowers for maximum therapeutic benefit
Stirlen Chi - Environmentally friendly, non-toxic, biodegradable mat spray and wash
Sunbeam Candles - Solar powered company that creates pure soy & beeswax candles that are hand
San Francisco that create and market organic lavender eye pillows
White Swan Music - Wholesale music distributor dedicated to bringing you the finest in healing music, yoga
music, world music, dance music, chillout music and more
Snacks and Water
Biota Spring Water
Go Macro - Macrobiotic snacks, including a variety of nutritious bars and healthy cookies which are
irresistibly delicious
Lara Bar - Bars of unsweetened fruits, nuts and spices, made from 100% whole food, each flavor contains
no more than six ingredients
